SEO - what's in store for the future? |
| Date Added: July 29, 2010 05:45:22 AM |
| Author: Dyron Wilkie |
| Category: Internet and Web Services: Search Engine Optimization |
| If you work in, or rely on internet marketing, you will definitely like to know the answer to this. To predict the answer today is a tough one - simply put, because it virtually impossible to predict the future technologies of search engines and the web, or even its social applications. 50 years ago, could anyone predict the information revolution, the explosion of the world wide web, or the exponential growth of search engine to promote business? Similarly, it is difficult to accurately predict the nature SEO itself in the future, because SEO involves many dynamic factors relating to constantly progressing technologies. Nevertheless, by analysing how SEO has changed since the dawn of the web, it is possible to draw parallels in past occurrences with the way the web continues to change today, and how search engines react. What do we know about search engines? Search engines use spiders to crawl the web, and search engine results are calculated in real time as performed by supercomputer systems, performing incredibly complex mathematical functions every second to deliver your results in less than a second. Of course, the algorithm utilized by search engines, although highly secretive, is determined by humans, so there is an area which can allow for some speculation as to the future of search engines themselves. Whilst we cannot predict the future of web content or the way we use it, we can rely on the ethos of search engines being dictated by humans, responding to the needs of its users. Smarter search engines vs. SEO With search engine becoming increasingly sophisticated, many have argued that SEO itself is does not carry any future. In earlier days, the major focus was only on writing content keeping certain keywords in mind, and stuffing meta tags with keywords was a prerequisite before your bulk directory submissions. However, things have changed a lot, leading to SEO changing too. The web is much more competitive, with literally billions of web sites out there, millions and millions of them fiercely competing with each other for the no. 1 position for keyword search phrases - which has resulted in making SEO more important than ever, separating the honest, naturally popular content from artificially popularized by mass link building and spamming. Search engines have got cleverer - do not underestimate or forget that. They are also getting stricter day by day. They also make frequent changes to their algorithms in order to keep up with the informational demand of their consumers, with Google itself claiming to make nearly an update every day. Naturally, search engines would not like the website owners or SEO agencies know how a website can crack the number one position, therefore search engine algorithms are highly secretive, spawning many urban tales of how 'no one man knows how the Google algorithm works'. These algorithms are constantly adapting to cater for the needs of the searcher, and SEO itself adapts to the dictation of search engine algorithms. What does this mean for SEO agencies? It means evolution at its highest - survival of the fittest. Quack SEOs offering bulk submissions and general spamming services will continue to die out, and genuine SEO firms will prevail as the smarter, dominant species having kept up with change. So, SEO, what can we expect? Much is speculated as to how your search engine results page (SERP) will change - the more perceptive among us will have already noticed how Google not only looks different in its cleaner, sharper design, but the quality of search results appear to be more relevant, especially when searching for products and services. 'Traditionally' the age of a web page was an important factor in their algorithm, often resulting in outdated information cramming your top 10 search results. Market forces will definitely generate change, more often, and more notably. This has been evident with Microsoft launching Bing, which although insignificantly small next to Google in terms of search volume, continues to rise in popularity worldwide. Perhaps change in the market, or any serious competition to Google, will spark a notable change again. Many experts speculate that search engine results pages will become more product-driven. For example, searches for products such as 'iphone 4' would automatically produce results from retailers, with prices and delivery costs for your location, alongside more frequent results such as tweets, product reviews and more. With web technologies such as AJAX, perhaps search engines will allow for an element of customization of search results, similar to Google's advanced search options, but as default. This would allow users to tailor their top 10 results page, to include selectable items such as tweets, a Wikipedia entry, reviews, images, retailers of products, and more. With customizable portals such as iGoogle, components could be developed easily for search results to display within your iGoolgle framework, corresponding to these sources. The moral of the story is that search engine will change, and SEO will flourish, and those who fail to adapt will suffer. Grace Sykes is the author of this article on search engine marketing. Visit SEO Gibraltar for more information. |
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